This video purports to show a mother shaving her daughter’s hair in punishment for bullying a bald cancer patient.
The girl, sitting in a bath, screams and covers her eyes as the older woman shaves off large clumps of hair and throws them on the floor.
The blonde-haired woman speaks calmly as she runs the electric razor up and down her daughter’s head.
The footage went viral on social media with the caption, ‘This girl bullied another girl at her school who has cancer so her mum decided to shave her head’.
But an earlier version of the video, appearing more than a year earlier, said the younger woman was being punished for uploading nude photographs online.
The mother and daughter are speaking Portuguese, although it is not known in what country the footage was filmed.
Many people commenting online agreed that, whatever the true explanation, the mother had acted inappropriately.
One user wrote: ‘That went a bit too far.’
Another said: ‘It always starts at home. And parents need to stop posting their children’s humiliation on the Internet.’